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Our story

Croon Concepts is part of a family business with over 50 years of experience

Croon Concepts is part of a family business with over 50 years of experience in developing, producing and marketing various fast moving products. Over the last 10 years, the focus has been exclusively on fragrance products.

We started with our brand Scentchips and introduced our famous wax melts in 2011. Afterwards we kept expanding our portfolio. Today, we proudly present a complete set of home fragrancing products, each characterized by our unique and signature scents. These products have also been incorporated into the brand ScentMoods. Our products can also be customized in various shapes and sizes for private labels. The largest and well-known private label is CreaScents by Action.

Croon Concepts is based in the Netherlands in a fully energy-neutral building. We are committed to use recycled packaging and other recyclable materials whenever possible. Croon Concepts is proud member of Amfori. From our warehouse in the Netherlands we ship to more than 50 countries all over the world.

80% of our products are made in Europe. Our own fragrance factory in Poland allows us to quickly establish and produce a private label. The brand ScentMoods is available directly from stock. We usually ship orders within 24 hours on working day.

Our goal is to be a trustworthy and long-term business partner for all our stakeholders